Digital Media & Marketing - duke university

The on the web, self-managed Digital Media and Marketing Certificate is intended for people prepared to extend their aptitude set in today's web driven business sector. Understudies can think about the ongoing educational modules on the web, watch gushing video lessons, and take in the profitable and noteworthy abilities important to be focused online from the business' most regarded creators, speakers, and advisors. This concentrated project is centered around the most basic territories of Internet advertising and is frequently overhauled to stay applicable in today's quickly moving online commercial center. It is viewed as a standout amongst the most inside and out projects accessible today at an expected 350 hours of joined guideline/study time.

Prologue to Online Marketing 

Web Marketing Foundations - OMCA*

Establishments for Mobile Marketing, Content Marketing, Email Marketing, Search Engine Optimization, Web Analytics, Social Media, Conversion Optimization, and Pay Per Click

Site design improvement (SEO) Practitioner – OMCP** 

Introduction to SEO, Keyword Research, Design and Architecture, Competitive Analysis, On-Page Optimization, Link Building, SEO for Local Search, SEO Best Practices, Algorithm Updates, SEO Tracking, SEO Audits, and SEO Career Path and SEO Tools.

Content Marketing – OMCP 

Distinguishing Prospects, Content Marketing Strategy, Executing a Content Marketing Strategy, Influencer Marketing, e-Newsletters, Social Networks, Writing Messages and Creating Content, Getting Your Message into the Media, Measuring the Results of Content Marketing, Blog Marketing, Video Marketing, Image Marketing, Articles/Press Release Marketing, Email Marketing, Event Marketing, and B2B Marketing

Online networking Practitioner – OMCP 

Prologue to Social Media, Creating a Social Media Strategy, Understanding Paid, Earned, and Owned Social Media, Social Sharing, Blogging for Business, Viral Marketing, Finding and Communicating with Influencers, Video and Youtube Marketing, YouTube Advertising, Social Networking and Facebook, Facebook Advertising, Microblogging and Twitter, Twitter Advertising, Online Reputation Management, Social Media Measurement, Social Media Analytics, Marketing Through LinkedIn, Pinterest and Image Marketing, and Instagram

Versatile Marketing Practitioner 

Introduction to Mobile Marketing, Understanding Mobile Devices, Core Product and Service Offerings, Supplemental Products and Service Options, Incentives and Loyalty Programs, Mobile Website, Mobile Advertising and Search, Mobile Marketing and Social Media, Location and Mobile, Mobile Rules and Regulations, Mobile Marketing Analytics and Careers in Mobile Marketing.

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